Descrição da Vaga
People in this role develop and implement the digital strategy as part of the overall “Path to Proficiency” to maximize demand and ensure the highest effectiveness for the Business Unit's digital presence according to the New Work of Marketing. Responsibilities include defining the expanse of the digital ecosystem (both on and off domain), identifying priority digital touch points, including mapping of content required for each touch point; defining digital revenue targets for the relevant category and portfolio; designing the path to proficiency across content, assets and tactics, including paid media, SEO, SEM, on domain and off domain activities; develop strategy for overall social media engagement as well as for campaign-specific needs to drive awareness, engagement and demand generation; and working with the Campaign Manager to ensure digital touch points are part of the integrated end-to-end planning. Perform Digital Planning & Execution, Use Search Engine Marketing & Web Optimization Techniques, Apply Knowledge of Digital Content & Design, Apply Social Media Listening & Findings, Perform Social Media Planning & Execution, Apply Knowledge of Agency Management, Implement Social Media Advocacy & Use, Apply Agile Principles , Use Journalistic Writing and Editing, Apply Paid Media Planning Implement Digital Marketing Measurements & Reporting.
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